Content Development Assignment

MAKING AD CONTENT https://www.youtube.com/watch?v=QE5sBeCtnsc&t=57s (SLIDE 3) Promotional mix is ​​a combination of various types of promotions that exist for the same product so that the results of the promotional activities carried out can provide maximum results. Before making a promotion, careful planning should be done which includes the following promotional mix: 1. Ads such as newspaper, magazine, radio advertisements, catalogs, posters, etc. 2. Maximum positive publicity from outside parties. 3. Word of mouth promotion by maximizing positive things. 4. Sales promotion by taking part in exhibitions, distributing samples, etc. 5. Public relations / PR that seek products accepted by the public. 6. Personal selling / sales personnel carried out face to face. (SLIDE 4) Promotional Purpose 1. Disseminate product information to potential target markets 2. To get an increase in sales and profits 3. To get new customers and maintain customer loyalty ...

1) NEW PRODUCT DEVELOPMENT New product development (NPD) is the process of bringing a new product to the marketplace. Your business may need to engage in this process due to changes in consumer preferences, increasing competition and advances in technology or to capitalise on a new opportunity. Innovative businesses thrive by understanding what their market wants, making smart product improvements, and developing new products that meet and exceed their customers' expectations. New products' can be products that your business has never made or sold before but have been taken to market by others, product innovations created and brought to the market for the first time. They may be completely original products, or existing products that you have modified and improved. NPD is not limited to existing businesses. New businesses, sole traders or even freelancers can forge a place in the market by researching, developing and introducing new or even one-off products. Similarly, you d...